The leading voices of tomorrow – Fairtrade Ambassadors Programme kick-starts

When it comes to trade, the voices and expertise of Farmers and workers are central to making fair decisions. And yet their voices often go unheard, with their interests not represented across global supply chains. Fairtrade now launches a new ambassador programme to better equip them in taking a stand.

Launched on 25 May, the Fairtrade Ambassador Programme aims to increase producers’ awareness on advocacy matters, improve their leadership and public speaking skills, as well as train them on communicating impact effectively. The program is divided into two modules and will train 15 candidates.

Meet the ambassadors

15 candidates hailing from across the world have joined the programme after a thorough selection period. The represent a diverse range of countries, from India, Ecuador, and Uganda (amongst many others), and bring different perspectives when it comes to industries and commodities. But they all share a passion for social justice.

Stay tuned as we introduce them on our social media channels, you will certainly be hearing more directly from them in the coming year!