COVID-19 Fairtrade Emergency Initiative in Asia funded by the State Secretariat for Economic Affairs of Switzerland!

In 2020 October Fairtrade NAPP entered into an agreement with Max Havelaar Switzerland for supporting the farming communities in Asia to mitigate the impact of COVID 19 on their social and economic sustainability. All the relief activities are funded by the  State Secretariat for Economic Affairs of Switzerland (SECO).

Under the SECO COVID-19 Fairtrade Emergency Initiative, various short-term initiatives were implemented from November 2020 to May 2021 which has helped  27,295 small producer members from 05 countries in Asia rebuild their resilience during COVID-19.

How was the fund allocated?

Fairtrade NAPP is spread across 21 countries with approximately 270,000 producer members and workers. During the initial stages of the pandemic, an assessment was conducted by us to find the impact of COVID 19 on the livelihood and businesses of our producer members. As per the need assessments and the data analysis of the prior relief supports received by the producers in different countries through the Covid 19 Fairtrade Relief fund, proposals were invited from India, China, Central Asia (Kyrgyzstan, Uzbekistan, and Tajikistan).

A Special Projects Selection Committee (SPSC) was formed to review and evaluate the proposals received from the Producer Organisations. Based on the committee recommendations and discussions with them, 12 proposals ( 5 from India, 1 from China, and 6 from Central Asia (Kyrgyzstan, Uzbekistan, and Tajikistan) were finalised by the COO after presenting it to the NAPP Board members.


In India 5 projects were selected for being implemented under the SECO COVID-19 Fairtrade Emergency Initiative covering 10 SPOs (04 cotton producer groups, 04 cane sugar groups, and 2 Coffee and Spices producer groups), benefitting 20,596 producer members.

Central Asia

In Central Asia, 6 project proposals were selected which includes 2 from Tajikistan, 01 from Uzbekistan, and 3 from Kyrgyzstan which covers approx. 3250 producers.


A project on an E-commerce platform to support the domestic market initiatives of SPOs from China was selected for funding benefitting 10 SPOs including tea and coffee producers with 3200 members.


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