Vision and Mission


A world in which all producers can enjoy secure, sustainable livelihoods, fulfill their potential and decide on their future.

NAPP General Assembly, 2023

We are the official representative of Asian and Pacific Producers within Fairtrade Labelling Organizations (FLO). Our mission is to connect disadvantaged producers and consumers, promote fairer trading conditions and empower producers to combat poverty, strengthen their position and take more control over their lives.

NAPP’s Mission – The Three Pillars

  • To serve as an organ of representation, coordination, exchange and collaboration for the empowerment of small scale farmers and farm workers from Asia and the Pacific within the framework of Fairtrade certification.
  • To facilitate the incorporation of more producers to be able to join the Fairtrade movement in Asia and the Pacific through an existing wide range of products and services.
  • To ensure that Asian and Pacific realities and conditions are taken into account while setting Fairtrade Standards without compromising on the basic principles of Fairtrade