Pic: NAPP team along with Board Members
Out of all the marketing instruments available trade fairs offer by far the widest range of functions. This is where our Producer Organizations can conduct business, cultivate their image, look for trade partners, create market linkages, strengthen, and build networks.
‘Biofach -world’s leading trade fair for organic foods’- is the yearly most anticipated trade show for organic food and non-food products globally. It is also an important targeted fair for showcasing a diverse range of organic and Fairtrade certified products from across the region. Every year Fairtrade Germany in partnership with Producer Networks and Fairtrade International participates at Biofach to provide a platform to its Fairtrade & organic certified producers for market access, capacity building, and increase in brand awareness.
Pic: NAPP and FT Germany Team with Fairtrade Sugar and Rice Producers
This year the event was scheduled from 12th to 15th of February, Nurnberg Messe. More than 47,000 professional buyers from 136 countries were won over by the new developments, trends, and innovations from all around the world at BIOFACH and VIVANESS. NAPP extended its support to 05 Producer organizations across the region in facilitating B2B meetings and networking with potential buyers and traders across the globe. The products showcased were Fairtrade certified organic rice, sugar, spices, and herbs. The event saw active participation from all the producers who enthusiastically met companies and organic stakeholders to explore new avenues and develop prospects. 72 meetings were conducted during the 05 days of the event. Biofach being the main meeting place of the global organic sector proved to be an outstanding trade show and a forum for not only conducting businesses but also for capacity building and exposure for the Fairtrade Producers.
NAPP and FT Germany Team with Fairtrade Spice and Cotton Producer
Meeting with Rice Buyer
Meeting with Fairtrade Sugar Indian exporter