Out of all the marketing instruments available trade fairs offer by far the widest range of functions. This is where our Producer Organizations can conduct business, cultivate their image, look for trade partners, create market linkages, strengthen, and build networks. ‘Biofach -world’s leading trade fair for organic foods’- is the yearly most anticipated trade show for organic food and non-food products globally. It is also an important targeted fair for producers in showcasing a diverse range of organic and Fairtrade-certified products from across the region. Every year Fairtrade Germany in partnership with Producer Networks and Fairtrade International participates at Biofach to provide a platform to its Fairtrade & organic certified producers for market access, product promotion, capacity building, and increase in brand awareness.
This year, Biofach and Vivaness 2022 Summer edition was organised from 26–29 July 2022. The World’s Leading Fair for Organic Food celebrated its comeback with a one-off ‘summer edition’. The event was visited by more than 24,000 trade visitors from 137 countries for business exchanges, networking, and in-depth discussions of topical issues. The event showcased a diverse range of products from 2,276 exhibitors from 94 countries.
Fairtrade NAPP provided an opportunity to 05 Producer organizations across the region who were supported by the Fairtrade Program Consultant from Sri Lanka in facilitating B2B meetings and networking with potential buyers and traders across the globe. The products showcased were Fairtrade-certified organic rice, tea, and coconut.
The team visited 30+ potential private and Govt. booths including the Govt. of Sri Lanka Pavilion to explore the prospects of sourcing and exporting of Fairtrade products and certifications for other producers. Over 50meetings were conducted during the 04 days of the event. Biofach being the main meeting place of the global organic sector proved to be an outstanding trade show and a forum for not only conducting businesses but also for capacity building and exposure for the Fairtrade Producers.
“I have worked in Organic Industry from 2007 to till date. Every year I attend Biofach India and always had a dream to visit Biofach Germany one day as it is the place where people in the agri-industry share their passion for organic and sustainable food. I finally received the opportunity through Fairtrade NAPP. I met many organic producers and was inspired by the sector’s latest trends. I also got a chance to experience the diversity of the organic community and explore the latest innovations and trends and network personally with international industry representatives. We had several potential meetings Fairtrade commercial partners from Germany, France, UK, Netherland, Sweden, Austria, and Italy. – Kirty Sharma; Star Global Multi Ventures Pvt Ltd