Today, the Gulfood 2024 marked a pivotal moment in shaping the future of the global food industry. With over 5,500 leading food and beverage companies and 150,000+ products showcased from 190 countries, it is one of the world’s largest annual food and beverage trade. The 2024 edition of Gulfood redefined industry boundaries by fostering collaboration and innovation towards a shared vision for a sustainable food future. For Fairtrade NAPP, participation in Gulfood 2024 was a strategic decision driven by multiple objectives. It presented an opportunity to engage with a global audience, enhance brand visibility, and advocate for fairtrade practices within the food industry. As the biggest edition in Gulfood’s history, the impact of Gulfood on Fairtrade NAPP transcends the immediate.

During the event, Fairtrade NAPP seized the opportunity to develop connections with potential partners and customers. With a diverse array of industry professionals in attendance, including retailers, food suppliers, distributors, and wholesalers, Gulfood provided a conducive environment for networking and establishing meaningful business relationships. Notably, discussions with the Fairtrade Africa team from Egypt opened avenues for further collaboration and dialogue.

Participating in Gulfood 2024 also provided Fairtrade NAPP the chance to stay well-informed of the latest trends and innovations in the food and beverage sector. By immersing themselves in the event, the team gained insights from industry peers, explore the emerging markets, and identified new business opportunities. Fairtrade NAPP’s presence at Gulfood 2024 was instrumental in showcasing their products and practices to a global audience. This fosters more conducive partnerships and remaining at the forefront of industry advancements. By leveraging platforms like Gulfood, Fairtrade NAPP continues to champion fair trade principles and contribute towards building a more sustainable and equitable food system for all.

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