Fashion Revolution Week – From Field to Fashion!

By April 24, 2019 No Comments


Network of Asia and Pacific Producers with 14 cotton producers across South and Central Asia supports more than 35,0000 farmers and workers that supply over 85 to 90% of Fairtrade Cotton.

We believe in a model of ‘Field to Fashion’ that strictly follows the Fairtrade Standards. Support us in our campaign for the #Fashion Revolution Week from 22nd to 28th April – a Revolution that believes in industries where farmers, workers, women and youth are given equal stature and rights to work , an industry that believes in protecting the environment and giving back to nature.

Join this Global Movement by spreading the inspiring story of – Phulme Majhi, chairperson of a Fairtrade Certified Cotton Cooperative- Pratima cooperative.

Phulme Majhi stands as the voice of millions of women farmers and workers who believe in a cooperative that supports women empowerment, right to decent working conditions and a dignified life work forms an integral part of the standards.

In the remote Bolangir district in the Odisha state of eastern India, the Pratima Organic Growers Group farm sustainable cotton. The cooperative is made up of 2088 individual members spread across 72 villages. Until now, they received little contact from the outside world and lived in relative poverty.

The Pratima cooperative have been Fairtrade certified since 2010. They are a democratic society and every three years choose a chairperson to speak on behalf of, and lead, the group.

Currently that person is Phulme Majhi, and she talks to us about being a woman who leads the Pratima Group, and explains some of the challenges, both environmental and social, that they face.

Empowering women

                    Phulme Majhi

” I was elected as the chairperson of our cooperative. There was a voting process between a male farmer and myself, and I won! I was very apprehensive in the beginning, being a women, I wondered how I would manage to deal with the men on the board. I was very afraid and scared. But I am not afraid anymore.”

“Now we can walk shoulder to shoulder with men. We [women] have access to finance and the confidence to handle our own finances, whereas in the past we relied on men. We get training and we can meet visitors – this gives us more confidence in ourselves. We are able to fulfill our needs ourselves, and not be dependent on men.”


Fairtrade provides cooperatives like Pratima with training and support to give farmers the opportunity to improve their lives. Phulme was also involved in a woman’s group with other women in her village.

“We were educated about the benefits of a women’s group and asked to set-up our own. I spoke to the other women and explained the benefit we would get from this group. This group taught us to realise our own strength, and that we can go outside of our homes and village, that we can go to the bank and attend meetings.”

“Before I was restricted to my house and I did not do anything. I used to do domestic work like cooking and looking after the children, and helping at the farm – that was all.”

Fairtrade helps farmers and workers learn about empowering women, making sure people have basic human rights like education and equal rights. With money from their Fairtrade Premium, Pratima also gives cash scholarships to 600-700 school going students each year. Phulme speaks enthusiastically about how the women’s group she is part of gave her the confidence to become the chairperson for the whole society.

Environmental challenges

In Odisha, cotton farmers face drastic environmental challenges. It is a hilly area, where only cotton can grow on the steep slopes and poor soils. They grow a little rice and some pulses as staple crops, in flatter places, but rely on cotton for their basic needs. Sometimes there is no opportunity for any crop during the second part of the year and people may have to leave their homes and look elsewhere for work.

“There used to be no rainfall. We have a problem with rainfall. We have received facilities to help this – Fairtrade has helped to build a water storage unit to preserve rainwater.

“We have also learnt about agricultural practices like composting, which we were not doing ten years ago. We now know about better farming practices, we used to till the land manually and now we have access to tractors. In summers we still face a lot of problems with lack of water. During the rainy season it is OK, but afterwards we are facing a lot of problems.”

Learning and growing

Cotton harvesting takes place over two months, from December to January. Each farm sees two to three pickings and the produce is stored temporarily at the farmers’ until the final picking is complete.

Pratima Agro representatives take samples from each farmer for quality checking and then farmers take the cotton to the resource centre, where the collected cotton is taken to gin for processing. The gin is in close proximity to the farmer cluster. The resource centre has a weighing machine where the farmers weigh the cotton themselves and then it is again weighed at the ginning in front of farmer representative. Payment is done directly to farmer’s bank account – something Phulme is proud to be able to manage for herself.

During processing, meticulous care is taken to ensure the integrity and traceability of the Fairtrade cotton.

Fairtrade gives us training in how to tackle our problems. We have also had the opportunity to meet with other groups and businesses. Through this exposure, and being associated with Fairtrade we have the confidence to speak to people and other officials. Previously we would just depend on what we were told, but now we can decide for ourselves’’.

“We are a very small village, no-one used to come to meet us, and now lots of people come to see us. We all really like it when someone comes to visit!”


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